新零售時代:新場景、新技術、新典範2019-06-05T17:25:37+00:00

The New Retail Era:New Scenarios,New Technologies,New Models

91APP Enterprise helps clients complete digital transformation including data management, technology application as well as online and offline integration.

The New Retail Era:New Scenarios,New Technologies,New Models

91APP Enterprise helps clients complete digital transformation including data management, technology application as well as online and offline integration.

New Scenarios

Create a flow path that merges online and offline consumers.

Whether it’s Facebook, APP, official website, or brick-and-mortar store, they are all mono purchase channels; however, if all these channels are merged, the merger of the online and offline worlds will create many new scenarios such as online shopping and payment, package pickup/return at brick & mortar stores, etc. Doing so not only offers various new flow paths for consumers, but also allows brand service to extend from mono channel to Omni-channel; furthermore, it introduces new flows to a brands’ channels, and allows a more accurate prediction of customers’ intentions.

New Technologies

Seize the crucial timing and apply it in the consuming field.

PCs, internet, smart phones, cloud, big data, AR/VR, and AI, each one of them can be regarded as the extension of new technologies. If we could integrate new technologies with sales and consumer behavior, we will be able to take new retail further. For example, brands may use APP as their electronic member card to connect the offline iPad store tool networking, backstage data, official websites and systems. When consumers walk into a store, all they need to do is show the clerk the APP and the retailer knows instantly the identity of such consumer, his / her member grade and purchase history. The results of applying big data and AI analysis are beneficial for follow-up precision marketing.

New Models

Create new business patterns with new technologies

“Efficiency” is the most talked about term for the retail industry. In the past, “sales per unit area” was concerned by brick and mortar stores, . Nowadays, while mentioning the “zero inventory” or even “C2B” (Consumer to Business – consumer-oriented business pattern) is actually more than the new business conditions. Besides, new conditions for business management will appear as the time evolves. Whoever is able to master and reconstruct them, and even turn them into a new business pattern and scale it up to make it a new paradigm, will become the winner in the market.

  • Build online to offline basic scenes
  • Combine new technologies to merge the online and offline worlds
  • Omni-Channel management can have full control over data and manage the members
  • Increase and enhance touch points with members comprehensively
  • Create reasonable timing for communications, such as members’ upgrading time and the second visit to increase repurchase chances.
  • Analyze consumer behavior through data engine and AI technologies
  • Provide more precise bran sales service

Learn more about 91APP Enterprise Solutions

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Learn more about 91APP Enterprise solutions

Contact Us